The Arts Directory That Offers You More...
Arts Oracle is changing the way the arts industry finds each other.
This comprehensive on-line directory quickly puts you in touch with the services you need. Agents to art centres, casting directors to costumiers, photographers to promotional services, training to tutors. Thousands of companies, services and individuals, listed in over one hundred categories, updated daily.
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Secrets From The Casting Couch
'Archetype as Branding' by Nancy Bishop. Nancy Bishop, C.S.A., is an Emmy-nominated casting director, author, acting coach, and head of the Film Acting Department at the Prague Film School. With more than 60 major feature film and television projects among her credits Nancy has cast and instructed literally hundreds of actors throughout Europe, the United Kingdom and the U.S.
When I trained at the National Theatre Institute, I performed a monologue for casting directors, who visited the school. I chose Pheobe’s speech about being rejected by Orlando in As You Like It because I thought it was funny. The casting director looked at me and said, “but you’re Rosalind, not Phoebe.” She was right - I didn’t get it. I couldn’t play the dumb, comic country girl. I had to play the city slicker. In Little Miss Sunshine Olive Hoover wanted so much to be a beauty queen, but she couldn’t see that she wasn’t like the pornographically pretty girls around her at the competition. There was no doubt, however, that she was the most extraordinary girl there.
Actors want to play all roles, and perhaps they can at some point in their careers. But if you want to be employable, remember that casting directors, producers, and writers think in terms of characters and types. In psychology and mythology it’s called archetype. In marketing it’s called branding. The more competitive the market, the more an actor has to brand himself, to make himself special, and unique in his “product niche.”




